In March 2009 we implemented a new service on our sites that allows us to deliver targeted advertising to our site visitors, a practice widely used across the internet and known as behavioural targeting.
Behavioural targeting gives visitors and advertisers a more valuable and unique experience by delivering advertising that is more relevant to the visitor. We also plan to use this technology in the future to deliver more relevant editorial content to visitors.
The system we are using is a type of “onsite behavioural targeting” which uses “cookies” to discover general information about which pages on our sites you visit. It also looks at IP addresses to add general information about the country, city or region in which you are located, along with your domain name (e.g. what internet service provider you use). This information enables you to be grouped with other people of similar interests and places you in a “market segment”. We can then display advertisements onto our sites which we believe people in your market segment will find relevant. We believe this makes the advertising more interesting and useful to you, and also helps us increase the value we get out of our websites and from our advertisers, and therefore ultimately gives us a greater ability to invest in great content for the benefit of all our site visitors.
It is important to note that at no time will we or our service providers attempt to identify you individually, and at no time do we know who you are or what pages you individually have been looking at – we simply aggregate the relevant information to create the market segments of groups of people. Also, this “onsite behavioural targeting” functionality is different from other forms of behavioural targeting in that we will only look at your journey across BBC Worldwide websites and we do not use or share data with or from non-BBC Worldwide sites.
Further information about cookies, the technology solution itself and the company that runs the technology for us, AudienceScience, is available in our Privacy and Cookies Policy below. If at any time you do not want your site visit looked at by us in this way, you can turn the technology off and “opt out” by following the instructions in our Cookies ListIf you have any questions please contact us at email@example.com
In order to provide you with the full range of BBCW services, we are sometimes required to collect information about you.
Our websites may contain hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information which you submit or which is collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.
When you sign up to participate in or receive a service from BBCW, such as newsletters, competitions, magazine subscriptions, ordering products, readers' offers, live chats, message boards, surveys or online registration we may ask for personal information about you. This can consist of information such as your name, e-mail address, postal address, telephone or mobile number or date of birth. Different services or webpages may ask for different personal information.
By entering your details in the fields requested, you enable BBCW and its service providers to provide you with the services you select.
Please note that sometimes on particular services (e.g. chat forums) you may be asked to provide or you may volunteer additional personal information and sometimes sensitive personal information (e.g. your political opinions, religious beliefs, sex life or health).
We may also use your IP address for some of our website services (see section 3: How will BBCW use the information they collect about me? and section 12: Cookies Policy below).
BBCW will use your personal information for a number of purposes including the following:
See section 12: Cookies Policy below for further details of this activity by BBCW.
Where BBCW proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.
Generally, we will only use your information within the BBC Worldwide Group of companies (including BBC Worldwide Group companies which are situated outside the European Economic Area ("EEA"), such as Lonely Planet, which is based in Australia) in order to provide the service/product you have requested. We will not pass your information to other members of the BBC Worldwide Group for marketing purposes unless you have consented to this.
We will only disclose your data to third party data processors with your consent or where we need to do so in order to provide a service. The data processors to whom we may pass your data will be BBC Worldwide Group companies and appropriately contracted third parties. Otherwise, we will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in section 7: Offensive or inappropriate content on BBCW's websites below.
BBCW will require all third party data processors to whom your information is disclosed to comply strictly with its instructions and BBCW will require that they do not use your personal information for their own business purposes.
Where we share your information with BBC Worldwide Group and third party companies which are situated outside the EEA we will ensure they treat your information with the same protection we do.
BBCW may contact you:
Our magazines or websites will give you detailed information about how BBCW will contact you in relation to specific services.
BBCW won't contact you for marketing purposes, or promote new services to you unless you agree to be contacted for these purposes.
If you post or send offensive, inappropriate or objectionable content anywhere on a BBCW website, or otherwise engage in any disruptive behaviour, BBCW may use your personal information to stop such behaviour.
Where BBCW reasonably believes that you are or may be in breach of the law (e.g. because content you have posted may be defamatory), BBCW may use your personal information to inform relevant third parties such as your employer, school e-mail/Internet provider or law enforcement agencies about the content and your behaviour.
If you are aged 16 or under, please get your parent/guardian's permission before you provide personal information to BBCW. Users without this consent are not allowed to provide us with personal information.
We will hold your personal information on our systems for as long as is necessary for the relevant service, or as long as is set out in any relevant contract you hold with BBCW or BBCW's corporate retention schedule. If you wish to cancel your registration with any of BBCW's websites, you may do so by following the "unsubscribe" instructions on the relevant website. If you change your profile to opt-out of receiving communications, your record may stay on the system so we can ensure that we do not contact you in the future.
Where you contribute to a BBCW service or website, BBCW will generally only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted.
Under the Data Protection Act you have the right to request a copy of the personal information BBCW holds about you and to have any inaccuracies corrected. (We charge £10 for information requests and will require you to prove your identity with 2 pieces of approved photographic identification.) We will use reasonable efforts to supply, correct or delete personal information about you on our files.
a. What is a cookie?
A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer and is stored on your device's hard drive. Each website or third party service provider used by the website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a website or third party service provider to access the cookies it has already sent to you, not the cookies sent to you by other sites or other third party service providers.
Cookies record information about your online preferences and allow us to tailor the websites to your interests. Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all of the BBCW features. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.
Information supplied by cookies can help us to analyse your profile when you visit and help us to provide you with a better user experience. For example: if on a previous visit to gardenersworld.com you requested the weather report for your area, then the next time you visited our cookie could enable us to recognise your machine and offer you the latest weather for your area without you having to re-enter your details.
c. BBCW cookies and how to reject cookies?
A list of the main cookies that BBCW sets (and what each is used for) together with ways to minimise the number of cookies you receive can be found at:
The Company Secretary
BBC Worldwide Limited
201 Wood Lane
Last updated: 19th March 2009